Website analysis
Broad and deep website feedback:Beyond usability feedback or online surveys, there’s much more to learn about how people respond to a website. Variations in users’ skill sets, PCs and needs often conspire to create a picture of sub-optimal performance for many visitors. Website analysis, developed specifically in response to our clients’ requests, offers clear, specific insights into a customer’s response in a natural environment.
The Epley difference:
Using our most intensive methodology, the interviewer and respondent simultaneously visit the site and interact with the visual elements and tasks on each page, following a guide to ensure uniform coverage of critical issues:
- Overall look and feel of the website
- Responses to individual pages and specific graphic elements
- Internal consistency of the site
- Ease of navigation
- Clarity of transaction processes
